“Our focus is caring for your oral health. Our goal is to play a positive role in your
daily routine to improve not only your teeth and gums, but most of all your SMILE.”
Max Babiner, DMD
Before going to dental school, I ran an online store that sold electric toothbrushes. Part of my job was ordering and testing a variety of toothbrushes from all over the world. One that caught my attention was the care-me three sided toothbrush which had a great idea – an electric 3 sided toothbrush. The problem was that it was poorly designed. The bristles were made out of plastic and the motion was back and forth. I started searching for a sonic version of this and found that one didn’t exist.
The more I learned the more a 3 sided brush head design made more and more sense. After graduating, I began to search for a 3 sided sonic toothbrush. There still wasn’t one so I did a patent search and nothing seemed to provide what I was looking for.
I reached out to several manufacturing facilities and they all told me the concept was impossible. Every factory that I contacted was sure it couldn’t be done. Several freelance engineers had the same comments – it’s impossible. Then I met one talented engineer that said it would be no problem. This was no ordinary engineer. He was a rising star in the German engineering community who eventually ended up as an R&D manager in a major German manufacturing facility. He quickly came up with a design and after several tweaks, we had our original design – a bee shaped brush head that would “come alive” when the sonic handle is turned on.
In order to figure out which shape to use, we used 3d Printing. The initial design was boring and medical looking. To make it more playful we decided to make it the shape of an insect – a bee came to mind.
The first design was a bit plain and had no personality.
Once we figured out the head shape, we had to see which bristle diameter was ideal. Bristle diameter is tricky because if it’s too soft, it won’t remove stains but if it’s too hard it will damage gums and enamel. It has to be soft enough to be gentle but hard enough to adequately clean teeth and gums. It took about 5 dentists and a few batches of prototypes to get it right. Then after several patients used it, we changed it up again based on what we were seeing. The bristle diameter now is perfect. The spacing between bristles is also something that was diligently discussed. The current spacing brushes both larger teeth (like upper and lower back teeth) as well as thinner teeth like the front upper and lower properly.
After a trademark search, it turned out “B Brush” was already being used so I chose a different name. Zuby or the word for teeth in Russian seemed to make sense. It was an interesting and easy to remember the name. After getting plenty of feedback, it turned out that Zuby is actually a profane word in Arabic so I went back to the drawing board. I used several surveys and a lot of feedback. The name that stuck was Triple Bristle.
All of this created several packaging issues. The original 1000 units ordered had the “B Brush” logo on it. After it was changed to Zuby, a sticker was used to cover up “B Brush” on the package. Then it was changed to Triple Bristle. Rather than putting on a sticker onto another sticker, an expert packaging company was hired to create this updated packaging with a clear window that highlights the unique look and feel of the brush head.
Even though the risk was high, we still went ahead and filed for a patent. Initially, it was denied. We went through several re-writes and working on the language. Then the lawyer that initially handled the patent gave it to his associate. That’s when I changed attorneys. The new attorney had experience in the patent office and was able to get the patent approved. 2 patents and 40 claims.
However, most people habitually miss the same spots. Statistically, people spend a lot of time on the outside portions of their teeth, a bit of time on the top and very little to none on the portion near the tongue and palate.
There are already studies done by manufacturers of other 3 sided toothbrushes that demonstrate the increased effectiveness of toothbrushes that brush all 3 sides at once. These studies include the dentrust toothbrush, the 30 second brush and the Evolve manual toothbrush.
Decreased chance of periodontal disease. The bristles deliberately target the gum line where most periodontal disease starts. The bristles are soft so they won’t damage enamel or gum tissue.
The sonic vibrations help to create cleansing micro bubbles that clean much deeper and better than an ordinary toothbrush.
Takes all the thinking out of brushing properly!
Recommended by periodontists, orthodontists, and general dentists.